Announcements

October 13, 2025
We’re planning our next restock between October 24th and October 31st. This restock will include a large portion of our collection, though not every fragrance will be available.  Each release is prepared with care, from blending and maceration to bottling, to ensure every fragrance meets our standards before it returns to the shop.  

October 1, 2025
We’re on track for a large restock later this month. While we’re still waiting on a shipment of raw materials from France, we’ve partnered with a new shipping carrier to move things along faster and keep us on schedule even in spite of shipping delays due to tariffs.

Alongside the restock, we’ll also be releasing several new fragrances this month. Stay tuned, because the shelves will be full again very soon.

As always, thank you for standing with us. Your support is what makes every new release possible.

With gratitude,
Alex

September 24, 2025
We’re currently awaiting a large shipment of raw materials from France. Due to a recently imposed tariff on European imports, there have been unexpected delays. We’re working closely with our transportation partners to move these ingredients into the U.S. as quickly as possible, and we expect delivery by early October. Right on time for the holiday season.

In the meantime, we’ve been preparing extra stock of the fragrances we do have on hand to make sure we’re ready for the months ahead. Our goal is to have nearly all fragrances fully stocked by the end of October.

At Julianna’s Perfume, quality is always our top priority, and if that’s why you’re here, you’re in the right place. Thank you for standing with us through what has truly been a rollercoaster of tariffs, shipping challenges, and even our recent cap issue.

Quietly in the background, I’m also working on new creations. We plan to release between 2–10 new fragrances to close out the year, and I can’t wait to share them with you. I hope you’ll love what’s coming.

With gratitude,
Alex

September 16, 2025
This week we don’t plan on having a large restock or new releases. You may see some fragrances come back intermittently, but nothing very big. Due to the recent tariffs imposed by the U.S., we’ve also faced challenges and delays in receiving key ingredients, which means our next large restock will likely take place in early October.

At the same time, we’ve run into an issue with our most recent batch of black caps. The mouths of some caps were produced just slightly too small, making them so tight that they can break when pulled off the bottle. This shouldn’t have happened, and I’m very sorry if you received a defective cap. If that’s the case, please fill out this quick form and we’ll ship you a free replacement right away.

On our end, we’re spending this week testing bottles one by one and removing any caps that don’t meet proper specs. It’s time-consuming, but it’s the right thing to do. While this means restocks and releases will be lighter than usual, our top priority right now is making sure your existing orders are packed and shipped as quickly as possible.

Just as in life, in business it’s not if things go wrong...it’s when. What matters is being prepared. I’ve always run Julianna’s Perfume with a sturdy foundation, built to handle setbacks like this so they remain small blips rather than brand-shaking events. I’m also frugal by nature, and I view every dollar spent as your money first. That’s why we can absorb challenges like these without raising prices or compromising your experience.

I’m grateful this happened now and not during our busiest season, and I’m deeply grateful for each of you. We have exciting things coming in the months ahead, and this won’t derail them, it’s simply a hiccup we’ll push through together.

Thank you, as always, for your patience, support, and trust. ✨


September 8, 2025
This week, we might have a small restock. But our real focus is bigger than that: we’re laying the groundwork for what’s next.

A large shipment of raw materials from France is on its way to us, setting the stage for an incredible holiday season. However, a recent update regarding tariffs has temporarily suspended shipments from the French Postal Service to the U.S. While this presents challenges, we see it as an opportunity to adapt, innovate, and find better solutions. And we’re already on it.

Once these ingredients arrive, we’ll be ready for a major restock. One of our most anticipated yet. And we promise it will be worth the wait. ✨

Despite tariffs raising our costs by 15%, we’ve made a deliberate decision: we’re not increasing prices. As a small business, we believe in investing in growth rather than passing costs onto you. Over the coming years, we’re confident that the community we’re building, and the experiences we’re creating together, will outpace any temporary challenges.

This isn’t just about perfumes. It’s about building something lasting, and we’re so grateful to have you with us as we do it.

August 12, 2025
We’re wrapping up fulfillment for the week and will be focused on shipping out existing orders from Monday, August 11th through Wednesday, August 13th. By the end of Wednesday, we’ll shift gears and start preparing for our next restock, which may include two new releases. We’re also considering a new restock format with a dedicated restock day exclusively for JP+ members before the public restock. Our next restock is planned for sometime between Thursday, August 14th, and Saturday, August 16th. The exact date will be finalized based on how many orders we’re able to fulfill by Wednesday. Stay tuned, more details are coming soon!

August 4, 2025
We don’t have a restock date set just yet. This week and next, our entire team—including Alex—is on the facility floor focused on fulfilling existing orders. Once we’ve made significant progress, we’ll begin shifting our attention back to planning the next restock—likely starting around August 11. (This is not the restock date, just when we expect to begin preparations.) We’re also expecting a sizable shipment of ingredients from Europe in the coming days, which will allow us to restock many favorites in larger quantities. Thank you so much for your patience and continued support. We truly appreciate you being a loyal client, and we hope your scent mail brings a little extra joy to your day Please note: We likely won’t be updating this page between August 4–11. Feel free to check back on August 12 for any restock news.

July 11, 2025