Introducing Our Annual Letter — From Me to You

Starting this October, I’ll be writing an annual letter to you—our customers, subscribers, and community.

It won’t be about promotions or product launches. It’s simply a moment to step back and share what’s really going on behind the scenes: what we’ve learned this year, where we’ve grown, where we’ve stumbled, and what we’re building next.

I’ll talk about how we make decisions at Julianna’s Perfume, how new ideas come to life, and what we’re working toward in the long term. My goal is to be transparent, thoughtful, and real—because you’re not just buying perfume, you’re part of the story.

The first annual letter will be published here digitally on October 1st.

If you’d like a physical copy mailed to you (free of charge), you can add your mailing info below and I’ll personally send you one on October 1st.

Warmly,
Alex Copeland
Owner, Julianna’s Perfume